Norwich Fashion Week 2017 kicks off in style with the Mercedes-Benz of Norwich Retailers Show

Norwich Fashion Week 2017: Jarrolds Womenswear at the Mercedes-Benz of Norwich Retailers Show. Photo

Norwich Fashion Week 2017: Jarrolds Womenswear at the Mercedes-Benz of Norwich Retailers Show. Photo: Wex Photographic Winner Malwinia Zuk - Credit: Malwinia Zuk

Norwich Fashion Week 2017 got underway Thursday night with the Mercedes-Benz of Norwich Retailers Show at OPEN.

Norwich Fashion Week 2017: Gallyons Womenswear at the Mercedes-Benz of Norwich Retailers Show. Photo

Norwich Fashion Week 2017: Gallyons Womenswear at the Mercedes-Benz of Norwich Retailers Show. Photo: Wex Photographic winner Chinedu Okpara - Credit: Chinedu Okpara

The seventh annual event, which celebrates and promote's the city's vibrant fashion scene, launched in style as some 24 models took to the runway showcasing more than 16 of the city's most popular brands.

Celebrating the best of both high street and independent retailers, the show featured clothing from Jarrold, House of Fraser, Gallyons, Sahara, East and John Lewis.

During the hour long event, the catwalk was awash with patriotic colours, with red, white and navy blue clearly being the must have shades for this season.

Other noticeable womenswear trends included tailored jackets, floaty shirts, nautical stripes and statement necklaces with tassels.

Norwich Fashion Week 2017: Neutral jackets were a hit at the Mercedes-Benz of Norwich Retailers Show

Norwich Fashion Week 2017: Neutral jackets were a hit at the Mercedes-Benz of Norwich Retailers Show. Photo: Paul Bayfield - Credit: Paul Bayfield


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For men it was all about the tropical print t-shirts (House of Fraser and John Lewis both debuted the same Ted Baker parrot printed top) and neutral toned jackets.

Loud pop music, sleek hair and bright eye makeup were also key components of the show, adding a little extra wow-factor to the fittingly glamorous evening.

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Emma Harrowing, one of Fashion Week's Directors, said: 'Norwich Fashion Week 2017 got off to a great start with the Mercedes-Benz Retailers Show and there are four more catwalk shows to go. All are being held at OPEN Norwich and take on a different element of fashion and style - from the disco era of the 80s at The Vintage Show to the couture and ready to wear pieces made right here in Norfolk at The Designers Show, there is something to suit all tastes.

'We will also be celebrating fashion entrepreneurs at the Design and Enterprise Day on Wednesday March 15 at OPEN Norwich with a free day of talks, workshops and seminars from industry professionals across fashion, photography, heritage and education.

Norwich Fashion Week 2017: Tropical/floral shirts were a big trend for men at the Mercedes-Benz of N

Norwich Fashion Week 2017: Tropical/floral shirts were a big trend for men at the Mercedes-Benz of Norwich Retailers Show. Photo: Wex Photographic Winner, Nigel Boutlon - Credit: Nigel Boulton

'The week culminates on March 17 with Fashion Excess, a catwalk show featuring live music sets from EKKAH and Happy Coloured Marbles, followed by a club night that lasts until 2am which is sure to see Norwich Fashion Week 2017 out with a bang'

• Join the Fash Pack at the next catwalk show. Tickets for shows are available from the OPEN Norwich box office by calling 01603 763111 or visit opennorwich.org.uk

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