Norwich couple relishing the challenge of pop up Sausage Club

John Iverson and his wife Kelly have created a Pop Up hot dog business called the Sausage Club.

John Iverson and his wife Kelly have created a Pop Up hot dog business called the Sausage Club. - Credit: Nick Butcher

A butcher's son is out to prove his bangers are a cut above the wurst with his own street food project.

John Iverson and his wife Kelly have set up a pop-up stall called Norwich Sausage Club, bringing a touch of Norfolk to German-style bratwurst sausages.

The 32-year-old, of Sprowston Road, started the project earlier this year, using locally-sourced ingredients and the pair's own self-designed recipes.

Mr Iverson said: 'I work as a chef and had found myself getting a little bit bored of the restaurant scene on its own, which is why we set this up.

'It simply started from experimenting making sausages and sharing them with our friends. The feedback we received was so good that we thought we'd start selling them.'


You may also want to watch:


The couple, who have a 13-month-old son called Atticus, mix pork mince with vegetables grown in their garden, including leeks, tomatoes and beetroots.

Their sausages are then smoked and topped with different accompaniments, such as barbecue beans, salsa, and even crisps, and they also take pride in offering vegan sausages.

Most Read

Mrs Iverson, 33, said: 'A lot of our friends don't eat meat so we worked out a recipe and people really appreciate that.

'Lots of people have commented about how difficult it is to find vegan-friendly street food, so it's great we can do that.'

The pair started the project in May and have sold their sausages at both street food events and at pubs and bars across the city.

They are now hoping to expand the venture to music festivals, as well as further events of their own.

Mr Iverson added: 'We want to carry on doing well and getting the nice feedback we have been.'

Have you set up a new project? Email details to newsdesk@archant.co.uk

Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter