Norwich-based retailer Trade Electricals Direct strikes Olympic gold

A Norwich-based electrical trade retailer has struck gold after winning a contract for the Olympic Games.

Trade Electricals Direct (Ted), which is part of the Hughes Electrical Group, has been awarded a contract to be the preferred supplier of kitchen appliances to the London 2012 Olympics.

The news is said to reflect Ted's 'gathering success'.

Hughes expanded its retail footprint with the acquisition of Apollo 2000 in 2009 and Bennetts Retail in 2011, procuring several large out of town stores and greatly increasing the company's expertise in the sale of kitchen appliances and IT equipment.

Formed by bringing together the trade electrical divisions of the Hughes group, including both Hughes and Bennetts, Ted employs more than 20 staff and has sales and contracts in excess of �10m a year.


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The company focuses on supplying businesses across the UK, including small independent retailers, builders, care homes, schools, housing associations, local authorities and universities.

As well as its Norwich headquarters, which is based at the Bennetts store in Hall Road, Ted also has branches in Ipswich, King's Lynn, Peterborough, Colchester, Birmingham and Chelmsford, covering the London area.

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