Calls are growing for a vital coastal bus service to be saved from threatened cutbacks.

The Coasthopper service which runs from Kings' Lynn and Cromer, and carried 545,000 passengers in 2012, could face a £150,000 a year subsidy cut from Norfolk County Council as it seeks to prune a £189m over the next three years ago.

But North Norfolk District Council has approved a motion calling on the county not to cut the service - adding that interested parties should be consulted over any changes.

Council leader Tom FitzPatrick said the Coasthopper played a crucial role in the district, providing essential links between coastal and inland communities.

Any cuts could potentially hit the tourism economy and lead to further rural isolation for many residents.