Norfolk Wildlife Trust is encouraging local community groups, businesses and corporate supporters to 'Help Hickling' and take part in a week of fundraising activities to help reach the £1 million target to purchase 655 acres of Hickling Broad Estate. The Norwich base of insurance company, Aviva already plan to hold a whole week of fund-raising fun for Hickling in their workplace with activities such as a wildlife quiz, a cycle ride to Hickling and a cake sale.
CEO of NWT, Brendan Joyce said, 'Hickling Broad is at the heart of the Broads and a nationally important wildlife jewel. This would be the biggest land purchase in the Trust's 90 years' history. It is a golden opportunity to secure it for the future so that its wildlife is protected and that its natural resources, from which many people benefit, are used wisely and sustainably.'
To donate to the Hickling Broad land purchase appeal visit norfolkwildlifetrust.org.uk.
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