A rocket enthusiast and his team are planning to launch a can of beer where possibly no can of beer has gone before.
Ben Jarvis, from Wymondham, has teamed up with Norwich-based Redwell Brewery for the attempt, which aims to break the European amateur rocketry record by reaching 100,000ft - more than 30kms.
Mr Jarvis first claimed that record in 2000 with a rocket in the Nevada desert that hit 34,000ft, and it stood until a Dutch team got to 70,000ft last year.
He said: 'Ever since I was about 18 I had this idea of combining beer and rockets and making an attempt to launch a can of beer into space.'
Oliver Best, from the brewery, said: 'We did a test launch near Cambridge. The rocket contained about 5kg of our Citra hops that we sent up into the atmosphere about 2,500ft.
'Ben's been making rockets for 25 years, so we feel good about smashing the record this time and bringing it back home.'
Mr Jarvis has hopes to raise £13,500 to help fund the effort.
To donate, visit www.indiegogo.com/projects/hop-rocket-record.
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