For years, it was a tradition of the British breakfast table, a tangy amber goo which was famously Paddington Bear's favourite spread.
Now marmalade may be making a welcome comeback in our region, albeit with a modern twist, after a Norfolk company's products have been recognised on the world stage.
Ollands Farm Foods, based in Happisburgh, scooped three golds and a silver award at the World's Original Marmalade awards.
They were presented with golds for their Seville Orange Marmalade, Lemon and Herb Marmalade and their Lime and Chilli Marmalade, and silver for their Seville and Whisky Marmalade, during the Marmalade Festival, in Cumbria.
Owner Mary Ann Stuart, 61, said: 'It's fantastic to be recognised on an international stage – all the hard work has paid off.
'We are very proud of being a Norfolk company and having really good Norfolk products.
'As much as possible we use local ingredients, We're very proud to help put Norfolk on the map.'
Ms Stuart and partner Kim Holt started the company at their home four years ago and between them they produce around 400 jars a week, across their range which includes handmade jams, marmalades, jellies, pickled eggs and chutneys using traditional methods.
Every one of their marmalades has now won an award. Last year the couple were awarded two silvers and a bronze.
This year is the first time that they have won gold and the triple comes as a particular triumph as some of the winning flavours are new to their range.
'I'm particularly pleased with the wins for the Lemon and Herb and Lime and Chilli Marmalades. We've only introduced these within the last year after months of taste tests. They're a bit of a departure from traditional breakfast marmalades.'
Each time a product has won an award, orders have increased, so they are preparing themselves for a busy time.
'We've been beavering away since we heard about the gold awards and really hope this recognition will get more marmalade fans to try something a little bit different', Ms Stuart added.
Has your food and drink business won an award? E mail marc.betts@archant.co.uk
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