Beer lovers will be able to enjoy a special brew to celebrate the first ever Norfolk Day.
The commemorative drink, called Wild Norfolk, and is being made by Wildcraft Brewery, on Coltishall Road, Buxton, which uses foraged ingredients.
It has been inspired by suggestions from the general public who took part in an online survey asking what people wanted from their ideal beer.
Wild Norfolk will be available across the county at more than 100 pubs, shops and restaurants.
Customers can also buy the Indian Pale Ale dry hopped-style beer direct from the brewery from July 21.
The inaugural Norfolk Day is happening on Friday, July 27, and will see residents, businesses and charities celebrating what is great about the county through a variety of events.
Dan Lacey, Wildcraft Brewery sales manager, said: 'The public can expect another Wildcraft Beer, which is bursting with flavour. We felt it was very important to be involved in the first Norfolk Day, as Norfolk has been very supportive towards Wildcraft in our first couple of years and we wanted to give something back.'
Donations sales of Wild Norfolk will go towards Aylsham-based Star Volunteers, which is run by Jenny Burrell and carries out humanitarian projects in Marrakesh in Morocco.
'We have chosen to support and highlight the excellent work of Star Volunteers as Jenny Burrell is a great supporter of the brewery.
'She is doing wonderful work in Morocco and for us it is all about community.
'Norfolk Day has proved to be an excellent forum for raising of awareness and promotion of local businesses and charities, while acknowledging the local people who work in them,' Mr Lacey said.
Prices for Wild Norfolk are £75 for a cask, £41 for a pin and bag in box, and £19.20 for a case of 12 bottles.
Advanced beer orders can now be made by visiting www.wildcraftbrewery.co.uk, calling 01603 278054 or visiting the microbrewery.
Norfolk Day is sponsored by Woodforde's Brewery and Richardson's Hemsby Beach Holiday Park.
?Let us know about your Norfolk Day event by emailing norfolkday@archant.co.uk, tweeting @norfolk or messaging the Norfolk Day Facebook page.
Norfolk Day shop
An online shop has been launched selling Norfolk Day marketing material which event organisers can display on the day.
The shop is selling a four-pack of flags, four-pack of A3 posters and 20 balloons at £4, while 5m of bunting is £7.50.
Celebration packs containing all of the above are available for £15.
Norfolk Day takes place on Friday, July 27, and is intended as a day of fun in which individuals, community groups and businesses are encouraged to get involved by hosting or participating in events.
The initiative was launched by the EDP and Norwich Evening News in partnership with BBC Radio Norfolk and has the backing of business and community organisations who are planning events for the day.
Details of events will be revealed in the newspaper, online and via social media.
To order Norfolk Day materials visit www.norfolkday.co.uk shop to buy celebratory items.
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