The centre, based in Sweets 'n' Things on the Market Place, will provide information for tourists and locals, including information about community groups, clubs and activities.
Richard Crook from Active Fakenham, which helped set it up, said: Fakenham was the only tourist town in the area which did not have a professionally-run tourist information centre.
'This is a great opportunity for the town and we hope local groups, businesses and individuals will get behind it,' he said. 'We have set this up with a lot of goodwill and very little cash, we had a grant from that town council's market tolls fund for £2,500, which was a help. Active Fakenham has worked with Sweets'n'Things and Wensum.net to make this happen.'
Lisa Mallet, owner of Sweets 'n' Things, has lent the room free of charge. She said: 'I hope people will come along and have a look around.
'We are asking businesses and community groups that run activities in the town to give us posters and leaflets, as well as information for our social media and website.
'This is a free service and will be the 'go to' place for information about Fakenham. We hope to develop a comprehensive list to show that things really do happen in Fakenham and to showcase our town.'
The launch includes a new website and will be supported by new Facebook and Twitter social media platforms.
Designer Steve Hall, from Wensum.net, said as well as information about the town and local happenings, it also featured a section where visitors could ask questions or request information.
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