New bus posters aim to raise awareness of breast cancer

First Bus Eastern Counties launch their support for Keeping Abreast with information advertising on

First Bus Eastern Counties launch their support for Keeping Abreast with information advertising on their buses in the county. l-r David Jordan, First, Carol Hale, trustee at Keeping Abreast, Lisa Becker, Keeping Abreast and Steve Wickers, MD First. - Credit: Archant

Eye-catching posters are being fitted to the interiors of many First Eastern Counties buses in Norwich over the coming months, to help raise awareness of the services provided by charity Keeping Abreast when people are diagnosed with breast cancer.

First Bus Eastern Counties launch their support for Keeping Abreast with information advertising on

First Bus Eastern Counties launch their support for Keeping Abreast with information advertising on their buses in the county. l-r Lisa Becker, Keeping Abreast and Steve Wickers, MD First, David Jordan, First, Carol Hale, trustee at Keeping Abreast - Credit: Archant

First Eastern Counties has donated around £1000 of advertising space on its buses to help raise awareness of breast cancer and highlight the support available from Keeping Abreast, when patients face life changing decisions involving surgery and/or breast reconstruction.

Figures provided by Breast Cancer Care state that in 2016, a person was diagnosed with breast cancer every 10 minutes in the UK and one in eight women will develop breast cancer in their lifetime.

First Managing Director, Steve Wickers, said: 'We are proud to support the local arm of the Keeping Abreast charity and delighted that many of our vehicles will feature the new awareness posters.

'A key aim of our partnership with Keeping Abreast is to ensure First Eastern Counties employees, customers and the wider community understand the risks of breast cancer and are aware of the excellent support available from the local Keeping Abreast team.'


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Lisa Becker, fundraising officer at Keeping Abreast in Norwich said: 'We are very grateful to First Eastern Counties for this opportunity to help us raise the profile of our charity in our 10-year anniversary.

'These adverts will help us to raise more awareness of the services and the support we can offer those considering breast reconstruction, and by encouraging people to donate via text, website or phone, our fundraising will help us continue and expand our network of support groups, reaching more ladies who are faced with life changing decisions.'

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• If you would like to support Keeping Abreast, you can donate by texting ABRE45 £10 to 70070, or by visiting www.keepingabreast.org.uk.

• Anyone with concerns about Breast Cancer can contact Keeping Abreast on 01603 667431 (office hours) or info@keepingabreast.org.uk

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