An animal rights group wants a roadside memorial put up in the Fens to commemorate the spot where 20 cows died a week ago when a lorry overturned.
People for the Ethical Treatment of Animals (PETA) want the tribute to feature a picture of a cow next to the words: 'In Memory of the Cows Who Suffered and Died in a Lorry Accident on This Spot: Try Vegan.'
The group has produced a mock-up of the memorial that they want to put up in Cants Drove, Murrow, where the accident happened.
Around 20 cattle died after a lorry carrying them ended up on its side after it crashed during the early hours of May 4.
The fire service worked with a local farmer to release 39 animals, but 'approximately 20 were deceased'.
The driver was released prior to the arrival of the fire service but was taken to hospital with a 'minor arm injury'.
Police, vets and the RSPCA were also called out.
PETA said the memorial sign would remind all drivers, including those with animals on board, to slow down and travel safely.
The group initially wrote to Cambridge City Council leader Lewis Herbert for permission to erect the memorial without realising, of course, it was a Cambridgeshire County Council issue.
PETA director Elisa Allen said the memorial would remind all drivers, including those with animals on board, to slow down and travel safely.
She said: 'Everyone can help prevent vehicles carrying animals from being on the roads in the first place by choosing vegan meals.
'For nothing more than some steaks and burgers, this crash left animals suffering on an already terrifying trip, likely to the abattoir.
'PETA's roadside memorial would prevent further tragedies, including human ones, by reminding people to drive with care and spare a thought for animals by no longer eating them.'
PETA – whose motto reads, in part, that 'animals are not ours to eat' – claim that if we all became vegans it would prevent animals suffering 'a terrifying death in an abattoir.
'These are places where workers shoot cows in the head with a captive-bolt gun, hang them up by one leg, and cut their throats, often while they're still conscious.
'Vegans are also less prone to suffering from cancer, obesity, and diabetes than meat-eaters are, and they have a smaller carbon footprint.'
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