A man has been taken to hospital after a van crashed into a petrol station billboard on the Norwich ring road this morning.

Eastern Daily Press: The van, involved in an accident on Mile Cross Lane, which ended up hitting the petrol station sign and a lamp post.PHOTO BY SIMON FINLAYThe van, involved in an accident on Mile Cross Lane, which ended up hitting the petrol station sign and a lamp post.PHOTO BY SIMON FINLAY (Image: ARCHANT NORFOLK)

The driver of the van, a man believed to be in his 40s, passed out prior to emergency services arriving.

He is now conscious and breathing and has been taken to the Norfolk and Norwich University Hospital for further treatment.

Emergency services were called at around 10am to the Esso garage on Mile Cross Lane, after a white Vauxhall van hit a petrol pricing sign and a lamppost.

A police spokesperson said it was also believed a second vehicle was involved - but did not collide with the sign.

Paramedics reached the scene in less than eight minutes.

The vehicle has now been recovered.