Man collapses at B & M store in Norwich

East of England ambulance. Picture: Simon Finlay

East of England ambulance. Picture: Simon Finlay - Credit: Archant Norfolk

Emergency services were called to the B & M store on Mile Cross Lane this afternoon after a man suffered a cardiac arrest.

The East of England Ambulance Service were called to the scene at 12.15pm after reports a man had collapsed.

An ambulance crew, an ambulance officer and a medical response car from the East Anglian Air Ambulance were in attendance alongside police and a fire crew from Earlham.

The man, believed to be in his 60s, had suffered a cardiac arrest and was unconscious and not breathing.

Crews, who were on the scene within three and a half minutes, were able to resuscitate the man at the scene and he was taken to the Norfolk and Norwich University Hospital for further treatment.

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It is believed he is in a serious condition.

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