With frying pans at the ready, a flipping great time was had by all.

Britain's most easterly pancake race saw nine Lowestoft-based businesses and organisations hit the starting line all hungry for success as they battled it out in the town centre yesterday .

The Lowestoft Town Management Partnership event, which is supported by the EDP's sister paper The Lowestoft Journal and the Marina Theatre, saw the pedestrian precinct in London Road North transformed.

Teams battled it out in three separate heats on the specially-set course, with department store Westgate, local youth mentoring project JUMP and hardware store Wilkinson all progressing through to the final.

And it was first-time entrants Wilkinson who sprinted to victory, closely followed by JUMP and Westgate.

The Wilkinson team of captain Warren Cooper, Julia Cooper and Ashley Roden were all smiles as they collected their trophy from Lowestoft Town centre manager Emma King.

And equally delighted, Wilkinson store manager, Marek Mrotek , who walked away with the trophy which had been won on the previous two occasions by The Lowestoft Journal, said: 'I would put it all down to the dynamics of our saucepan, which literally came straight off the Wilkinson shelf.'

The event attracted a good crowd, as shoppers stopped to catch a glimpse of the flippin' fun, and organisers hailed the event a success. A spokesman for the Lowestoft Town Management Partnership said: 'We're absolutely delighted with how its gone. Hopefully this will now build in popularity and we can make it an annual event.'