Plans to bring a QD store to Cromer are given the thumbs up

The site of the proposed QD Store on Cadogan Road in Cromer which was the former Brammalls Furniture

The site of the proposed QD Store on Cadogan Road in Cromer which was the former Brammalls Furniture Store. Picture: MARK BULLIMORE

Plans to see a new QD store open in north Norfolk have been approved, despite concerns from smaller businesses in the town.

An application for the store, on Cadogan Road, Cromer - at the former site of the Brammalls furniture store - was unanimously approved by North Norfolk District Council's (NNDC) development committee today.

The application means the store will be able to stock a wider range of goods, as the previous planning permission only allowed the sale of furniture and allied products.

In a letter from Cromer mayor Tim Adams, which was read out to councillors, he said although he had received some strong verbal objections from business owners in the town, overall the town council had strongly lobbied in favour of the application.

He said: 'It would be nice to see this business fulfil a need left by Woolworths. This is the most suitable site as currently there is little retail space left in Cromer and Sheringham, which is a very different situation in the rest of the country.'

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His letter outlined some concerns over parking and deliveries, but hoped these were issues which could be ironed out.

Goods proposed to be sold include DIY and gardening products, electrical goods, furniture and furnishings, pet goods, car accessories and home improvement goods and accessories, bathroom and kitchen equipment, groceries including tinned food and hair and personal care items.

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The company also aims to create 14 full and part-time jobs.

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