Hair outrage and a weird name: Norfolk Lib Dem councillor pens book about quickfire election success

Steffan Aquarone, Liberal Democrat councillor for Melton Constable. Pic: Liberal Democrats.

Steffan Aquarone, Liberal Democrat councillor for Melton Constable. Pic: Liberal Democrats. - Credit: Liberal Democrats

It's unlikely to challenge Stephen King, Martina Cole or Dan Brown at the top of the bestseller charts, but a Norfolk county councillor's book about how he won an election in under six months has found a following.

Steffan Aquarone and his sister Freya have written a book about his Norfolk County Council election

Steffan Aquarone and his sister Freya have written a book about his Norfolk County Council election success. Pic: Archant. - Credit: Archant

Steffan Aquarone won Melton Constable for the Liberal Democrats in May's Norfolk County Council elections.

He and his sister Freya's book Fourth To First outlines exactly how they did it.

Self-styled entrepreneur Mr Aquarone was named by the Daily Mirror as one of the most influential new media figures aged under 30 in 2014.

He created contactless payment app Droplet, ran a film post-production unit, gave talks about the internet and produced a feature-length romantic comedy called Tortoise In Love


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But he always wanted to be a politician.

Yet he admits that he had little idea what he was letting himself in for, so asked his sister to help run his campaign.

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Their book, published by The Real Press, details how they went about taking the Lib Dems from fourth to unseat UKIP's David Ramsbotham.

The book takes in Mr Aquarone's immersion into the world of coffee mornings and the outrage from would-be voters about the length of his hair to Miss Aquarone's admission that, despite being born and brought up in Norfolk she had never been to many of the places in the division her brother was trying to win.

She wrote: 'Add to that a weird name like Aquarone and the fact that neither Steff nor I had any idea what we were doing and our chances of success began to look not so much naively optimistic as completely mad.'

But they did win and Mr Aquarone is now deputy leader of the Lib Dem group at County Hall.

Of the book, he said: 'I wrote it because I want more people to go into politics.

'I wanted to show people that it's not a big mystery - that anyone can get involved in politics and that they can win.'

Mr Aquarone took the book to the recent Liberal Democrat conference in Bournemouth and sold about a hundred copies.

And he leaves one of the favourite comments he received on the campaign trail to the end of the book - 'You've been all over North Norfolk like a rash. We still expect to see a presence once all the self-congratulatory back-slapping has finished.'

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