Lings has officially opened its new Hyundai dealership in Lowestoft.

Lings Hyundai Lowestoft, based at the group's six-acre Riverside motor park site, becomes the number one destination for Hyundai on the East Coast – with a full new and used sales department and a state-of the art workshop.

Lings director Paul Barkshire said: 'We're delighted to welcome Hyundai cars into the Lings fold.

'Hyundai is a car manufacturer of outstanding reputation and we feel that Lings can uphold this well-earned renown. We feel it fits the Lings profile perfectly and underlines the Lings commitment to the Lowestoft area and offering trust, value and service to our customers, with the company once more making additional investment after the acquisition of the Mitsubishi car franchise in 2014.'

Dan Lake, general sales manager for Lings Motor Group who is heading up Lings Hyundai, said: 'We've put together an experienced team that will ensure continuity for previous Hyundai customers while bringing their individual passion for the brand into the Lings family.

'The Hyundai product range is incredibly exciting with something to suit any customers requirements – from the powerful 5.0-litre Genesis saloon, the family-friendly Tucson SUV or the compact i10 hatchback and the brand new range of Ioniq hybrid-petrol electric and all electric cars – the diversity of the range is incredible and the quality of the product is genuinely outstanding. We know our customers are going to love it.'

The first Hyundai cars arriving at the new Lings dealership, ahead of the official opening, was exciting moment for all involved.

'Getting the cars here was a real 'wow' moment,' said Mr Lake. 'It's a huge moment for the group as a whole and an exciting challenge for me personally. I can't wait to get started with my new team and start welcoming our customers through the door.

'As well as welcoming new faces to Hyundai, continuity of care will be paramount, so existing customers of Hyundai Lowestoft can expect the same high-quality service they are used to from our sales and service teams – and Lings Hyundai will be more than happy to honour existing servicing arrangements.'

Lings Motor Group is a family-owned and run business. With more than 60 years experience in the motor trade, Lings Lowestoft comprises Lings Honda cars , Lings Mitsubishi cars in addition to MotorLings all make used cars. Lings Lowestoft is also an official Honda, Triumph and Husqvarna motorcycle dealer and the main UK outlet for Hein Gericke quality motorcycle clothing and accessories.

Lings Hyundai will temporarily be homed at the former Dingles annex while construction work takes place inside the main Lings showroom.

For more details telephone 01502 537444 or visit www.lings.com