WATCH: Drone footage shows scale of devastation caused by major fire in town centre

Around 40 firefighters and 11 fire engines were called to the scene after the fire broke out at around 10.30am this morning.

Images taken from above show the roof and first floor of the Sue Ryder charity shop in High Street has completely collapsed.

Drone images show extent of damage following a major fire in King's Lynn High Street. Picture: Matthew Usher (Image: Matthew Usher)

Firefighters on aerial ladders are seen towering over the scorched building with the town's Christmas lights hanging off its side.

Shards of broken glass from the blown out windows litters the blackened streets with pools of murky water spreading towards the town centre.

Drone images show extent of damage following a major fire in King's Lynn High Street. Picture: Matthew Usher (Image: Matthew Usher)

The terraced shop has suffered severe structural damage, with Goldings pub on the end of the High Street, near the Saturday Market Place, also reporting extensive smoke damage to their premises.

Nobody is believed to have been injured in the fire.

Drone images show extent of damage following a major fire in King's Lynn High Street. Picture: Matthew Usher (Image: Matthew Usher)

Drone images show extent of damage following a major fire in King's Lynn High Street. Picture: Matthew Usher (Image: Matthew Usher)

Drone images show extent of damage following a major fire in King's Lynn High Street. Picture: Matthew Usher (Image: Matthew Usher)

Drone images show extent of damage following a major fire in King's Lynn High Street. Picture: Matthew Usher (Image: Matthew Usher)

Drone images show extent of damage following a major fire in King's Lynn High Street. Picture: Matthew Usher (Image: Matthew Usher)

Drone images show extent of damage following a major fire in King's Lynn High Street. Picture: Matthew Usher (Image: Matthew Usher)