A 40-year-old man was taken to the Norfolk and Norwich University Hospital by air ambulance after an accident on the beach at Great Yarmouth.
A cycling paramedic was first on the scene of the accident which happened about 300m north of Britannia Pier shortly after noon today.
The man was reportedly injured diving into the sea from the deeply shelving beach.
He was taken to hospital with possible spinal injuries and facial lacerations.
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