Do you know the best independent shops in Diss, Harleston, Wymondham and Loddon?

That is the question being asked in a high profile competition being run by South Norfolk Council with the support of the Mercury series newspaper, which is linked to the Beccles and Bungay Journal and Eastern Daily Press.

Launching on Wednesday, January 21, the South Norfolk Retailer Awards is part of South Norfolk Council's ongoing initiative to support the market towns of Wymondham, Diss, Harleston and also Loddon.

The awards are the first of their kind and will celebrate the range of independent retailers in south Norfolk and the quality of service that customers can expect when shopping in the market towns.

The online competition is open to nominations for independent retailers with five or less shops with awards in the following three categories:

Best Window Display – The winner will demonstrate a real flair in creating displays that enhance the high street

Service with a smile – Looking for a winner who shows excellence in customer service, putting customers first and greeting with a smile

Shop I couldn't live without – This award will go to a retailer who offers great personable skills and excellent products. Martin Wilby, deputy council leader, said. 'We can be justifiably proud of the work done by the independent retailers to make our towns feel warm, welcoming and vibrant.

'This competition will celebrate the qualities that make our market towns stand out as unique and valued shopping destinations.'

There will also be a prize draw for everyone who nominates a business, with four winners receiving £50 to spend in their market town.

The awards ceremony will take place on February 26.

The competition will be

promoted in the next four

editions of the Mercury, which has been involved in its launch as well. Mercury editor Anthony Carroll said: 'Our market towns are justifiably proud of their independent retailers and we are delighted to be able to take part in this fantastic competition to recognise them.'

What do you think of the competition? Email anthony.carroll@archant.co.uk