Iconic Norfolk toyshop opens second store in Norwich for first time in its 133-year history

Little Langleys toy shop will be opening soon. Shop manager Chris Goulding and supervisor Kate Aldou

Little Langleys toy shop will be opening soon. Shop manager Chris Goulding and supervisor Kate Aldous.Picture: ANTONY KELLY - Credit: Archant

An iconic part of childhoods since the 1880s, Langleys toy shop - and its Royal Arcade home - is something of a Norfolk institution. This week, it will open a second shop for the first time in its history. Lauren Cope reports

It's certainly been a hectic two months for the Langleys team.

Alongside dealing with the school holiday rush, they've been busy preparing for the opening of their second shop.

It's a historic moment for the 133-year-old business, which, since 1925, has become synonymous with its city centre home.

Its second shop - which has been nicknamed Little Langleys - will specialise in toys and games for pre-school age children.


You may also want to watch:


Manager Chris Goulding, who has worked in the business for 36 years, said: 'It has all happened quite quickly really.

'We can't display pre-school toys in the way that we want to because there isn't enough space, so we thought it would be brilliant to have a space where we could concentrate on that.'

Most Read

Next to the Sir Garnet pub, the new shop, will be a stone's throw away from its current home.

Mr Goulding said: 'It used to be a Ladbrokes and when we first viewed it we weren't convinced, but the landlords have done such a great job and it looks fantastic now and the location is perfect.'

Though the official opening won't be until Saturday, September 3, the shop, with its shelves now stacked and branding up, will be open for business from tomorrow.

Mr Goulding said the journey, which has largely taken place over the last two months, had been 'nerve-racking, but exciting'.

'We've never done this before so it is a big moment, but it's a very exciting time,' he said.

'We've moved most of the pre-school items from our existing store, which has given us a lot more space to expand on some of the other items, such as Lego.

'We have high hopes for the shop and we hope our customers enjoy it.'

The launch party on September 3 will include face painters, balloon modelling, juggling and magic tricks.

• Do you have a Norwich story that should be printed in these pages? Email lauren.cope@archant.co.uk

Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter