The latest designs for the proposed revamp of Norwich's Anglia Square will be revealed to the public this weekend.
After previous proposals for the shopping centre's regeneration were rejected by secretary of state Robert Jenrick, developers Weston Homes and site owners Columbia Threadneedle went back to the drawing board.
They have held a series of consultation events with the public and some of the organisations which objected to the previous scheme.
That project would have featured a 20-storey tower block, more than 1,200 new homes, a hotel, cinema, car parks and new shops.
But the thinking this time around - ahead of a new proposal being lodged - is different.
The tallest building now would be eight storeys - 60pc smaller than the previous tower.
The number of homes has been cut to 1,100, while the originally planned 11,000sqm non-residential retail, cinema and office space was slimmed down to 4,000sqm, with no cinema.
And, following further rounds of consultation, the latest designs will be displayed for the public to see this weekend.
The pop-up presentations will go on show in Anglia Square from 10am until 2pm on Sunday, January 30 and 9am until 1pm on Monday, January 31.
Weston Homes said it continues to develop the plans, after discussing the emerging proposals with more than 500 people and community groups.
The company says the feedback was "overwhelmingly supportive".
It said the project team has now reviewed the feedback and has advanced the design of the scheme further - which is what will be shown at the weekend's pop-up presentation events.
Weston Homes intends to submit the new plans with Norwich City Council later this year.
It welcomed the scaling back of retail and leisure elements of the project.
But it said there were “no grounds for accepting 1,100 homes as the starting point for negotiations" and expressed concern about the “potentially cavernous effects” of a planned row of eight-storey blocks.
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