The fun of 10-pin bowling was on show for residents at local care homes at Hollywood Bowl in Norwich last week.
The Riverside bowling alley held free sessions on Wednesday to encourage more care groups to take advantage of concessionary prices.
Katherine Marks, assistant manager at Hollywood Bowl, said: 'The open day was a huge success.
'The idea was to get people to experience a new leisure activity. We want everyone to know how fun bowling is, no matter of age or ability.
'At Hollywood Bowl we offer a half price discount to those who are eligible for concession rate and the lanes provide bumpers, ramps and wheelchair access so everyone can join in.
'We also offer all accompanying carers free tea and coffee. We hope that this allows everyone to come and enjoy the fun that bowling has to offer!'
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