New drive to highlight the fatal risks of co-sleeping with babies and drinking alcohol
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A safeguarding board has launched a new safer sleeping campaign to highlight the risks of co-sleeping with babies and drinking alcohol.
The Norfolk Safeguarding Children Board's Safer Sleeping drive hopes to highlight the link between doing so and cases of Sudden Infant Death Syndrome (SIDS).
The campaign - led by bodies including Norfolk County Council public health and Norfolk police - will include a short film showing the impact of SIDS on a family, and will provide advice for new and expectant parents.
Its main messages will be to room share, rather than bed share, never sleep on a sofa or in an armchair with a baby and that the safest way for a baby to sleep is on its back in their own cot or Moses basket.
David Ashcroft, chairman of the safeguarding board, said figures from the Lullaby Trust show there were 219 SIDS death in the region between 2006 and 2015. He said the rate had increased by 4pc in the region, compared to a 33pc decrease across the UK.
Visit www.norfolk.gov.uk/safersleep for more information
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