The Marks & Spencer store in Norwich is to host fortnightly mental health chat sessions as part of a project fronted by comedian and campaigner Ruby Wax

The Frazzled Cafe meetings, which are being held at 11 stores across the country, will allow people to meet to talk and share personal stories 'in a safe, anonymous and non-judgmental environment', the retailer announced.

As well as Norwich the stores will include three in London alongside others such as Brighton, Newcastle-under-Lyme and Cambridge.

The sessions will take place in M&S cafes after hours and will be led by trained volunteer facilitators.

Mrs Wax: 'We live in a time where to have a life crammed to the hilt is considered a success story. But with all this pressure, so many of us have nowhere to go to meet and talk about it.

'Frazzled Cafe is about people coming together to share their stories, calmly sitting together, stating their case and feeling validated as a result. Feeling heard, to me, has always been half the cure.'