Protesters chalked messages outside Norwich's Haymarket McDonald's restaurant on Saturday - in a show of solidarity with a man who claims he had water thrown over him for doing the same thing.
The pro-vegan campaigner, who did not want to be named and wore a balaclava at yesterday afternoon's protest, says he chalked the message of Have A Happier Meal - Be A Vegan outside the restaurant on Friday.
He alleged that a member of staff at the restaurant came out and threw water over him as he lay on the slogan to protect it, although McDonald's say if any water did land on him it was 'purely unintentional'.
Saturday saw the man return, along with about 20 other vegans, to chalk the same message - and other colourful slogans - on the pavement outside the restaurant.
Two police officers turned up to talk to the man, but, assured that the group would keep the chalkings inoffensive, let the protest continue.
The man said: 'I feel people have really turned up to show they've got my back today. It's a wonderful thing.'
He claimed that, after he chalked his Have A Happier Meal - Be A Vegan slogan, he was challenged by members of staff at the restaurant.
He said: 'The guy came out with a bucket and I lay down on the floor to protect my artwork and he was ordered to throw it. I've nothing against them, if you're a millionaire, you don't work at McDonald's.'
He said he would not be pressing charges but said the mass chalking was payback for the alleged incident.
A spokesman for McDonald's said of the man's claims: 'After the message had been finished, a member of our staff went out to pour water over the message.
As the water was being poured on to the pavement, the person decided to move towards the water, presumably to protect the message and we believe some of the water may have landed on his clothing.
'The water was being poured over the message before the man went towards it and if any water landed on this person, it was purely unintentional.'
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