The East of England ambulance service are preparing for the pressures of winter, by taking on extra control room staff.

Four new call handlers have joined the team at the service's Norwich office, based in Hellesdon, while three new dispatchers have come on board in Chelmsford.

Control room senior manager Paul Frost said: 'Our three emergency control rooms in Bedford, Norwich and Chelmsford are the heartbeat of the trust.

'Recruitment for control room staff is different to our operational roles as the various roles can appeal to a wider and more varied range of people.

'Our control room employees benefit from fully supported training and mentoring; paid holiday leave; welfare support; and a full range of polices that protect their individual employee rights.'

The trust receives 3,000 emergency calls a day and is increasing control room staffing to meet demand.

The ambulance service will launch a further control room recruitment campaign in the New Year.