Great Yarmouth Resort is the first to launch app

Launch of new app by Great Yarmouth Tourism to help holidaymakers discover the borough.Picture: Jame

Launch of new app by Great Yarmouth Tourism to help holidaymakers discover the borough.Picture: James Bass - Credit: Eastern Daily Press © 2013

Great Yarmouth has become the first resort in Norfolk to launch a tourism app available free for iPhone and iPad users.

It has been developed on a free trial basis by Norwich firm PocketI and covers the whole borough from Hopton in the south to Winterton in the north and Repps and Clippesby in the west.

Members of the Great Yarmouth Tourism Authority, led by chairman Michael Jeal, officially launched the app yesterday at Sara's Tearoom on the seafront. The app, available from the app store now, is intended to provide everything that visitors need for a great day out or stay.

It features in-built maps, images and information to help visitors plan their holiday, from details about activities such as boat trips, swimming pools and golf, to tourist attractions, food and drink and entertainment, as well as where to stay, car parks, toilets and cash machines.

The app uses a combination of phone signal and GPS to identify the user's location and reference it against the attractions and facilities on the maps. Users can choose to view the information in a list ordered alphabetically or by nearest location to them. A blue marker on a map shows where they are in relation to the items displayed.

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The maps and information are stored on the phone, so there is no need to constantly download data, saving on charges and helping reduce battery usage. Free updates will be available from the app store.

The app has been tested by members of the tourist authority's marketing group to ensure it is accurate in all areas of the resort.

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Ken Sims, tourist authority marketing director and owner of Thrigby Hall Wildlife Gardens, said: 'Given the high number of people now using smart phones to assist them with their holiday or day-trip plans when they are actually here, the GYTA marketing group seized the opportunity to develop this practical app to help guide people around.'

Mr Jeal said: 'It is an excellent resource for all visitors to the borough.

'The GPS technology used in the app will help guide you to your accommodation, attraction, café, restaurant, car park and even the nearest cash machine and toilets.'

Global gold for the Golden Mile – see page 34.

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