Gorleston's lifeboat was called out this morning after a holiday boat ran aground.

The Brinkscraft Broads Cruiser got into trouble north of Breydon Bridge. The inshore lifeboat Seahorse IV was called out at 7.30am to rescue the vessel.

Once at the scene the crew attempted to tow the stricken boat from the mud but with little success because of the very fast out going tide.

It was decided for the holiday makers' safety for them all to be evacuated. All four people on board were cold, a little shaken up but unhurt and were taken to Yarmouth Yacht Station until their cruiser could be safely recovered at the next high water.

The lifeboatmen said that during the rescue it was apparent that crew members from the holiday boat were unfamiliar with the correct wearing of the life jackets.

Helmsman Jason Edmonds, who was among the crew called out this morning, gave advice on the safety and importance of the vital piece of life saving equipment.

He said: 'The wearing of life jackets is of upmost importance and all people, whether on a private or hire vessel, should make themselves familiar with wearing these correctly.'

This morning's incident was the second call out in 24 hours for the crew, who helped rescue a sinking Broads Cruiser in the River Yare yesterday afternoon.