A new website designed to turn a rural patch of mid Norfolk into a tourist destination has been launched.

The Visit Wayland website, founded by the Wayland Tourism Association, was officially opened by George Freeman MP on Friday.

During an event at Broom Hall in Saham Toney Mr Freeman gave a talk on the importance of tourism in Norfolk, where it remains the largest sector of the economy.

'It is a big moment when Wayland opens up its story to a wider audience and entices more people in.

'My constant mission has been to make a case for how we could promote this beautiful and hugely historic bit of Norfolk, which has been neglected over the decades.'

Supported by the Wayland Partnership, the website was designed by local photographer Debbie Harris and will be managed by the tourism association, which is led by College Farm bed and breakfast owner Katharine Wolstenholme.

It features sections on where to stay and eat in the area, where principal attractions include Wayland Wood, Thompson Common, a number of medieval churches and the annual Wayland Show.

Ms Harris said the website is designed so users can also contribute to its content.

It was suggested that an app could be created to be used in tandem with the website and help visitors plan their trip.

Mr Freeman added: 'I know how much has gone into this behind the scenes. Like all websites it needs to be dynamic and grow its membership.'

For more information see visitwayland.co.uk