Frozen food chain sets up shop in empty Great Yarmouth unit

Farmfoods store will be opening soon in Yarmouth.

Farmfoods store will be opening soon in Yarmouth. - Credit: Nick Butcher

A retail unit which has been empty for over four and a half years will reopen next week, when a well-known frozen food retailer welcomes customers in to a new store.

The Southtown Road site, which previously housed Bennetts electrical retailers, has been taken over by Farmfoods.

Bennetts, which was started in Yarmouth by Londoner Basil Adams in the late 1950s under the name BB Adams, spread across the eastern region and was known as one of the UK's largest independent electrical retailers.

But the store in Great Yarmouth closed when the company went into administration in March 2011. The 10,000sq ft retail unit has been empty ever since.

Now, Farmfoods head of property acquisition Alistair Kay looks forward to opening the doors for a different kind of custom.

'We've traded successfully in Gorleston for quite some time now,' said Mr Kay. 'We've enjoyed serving the local people and now we're looking to appeal to a wider catchment.'

'In terms of what we offer, we have good quality foods at brilliant prices, and the new site includes free parking, easy access to the shop, and with bus stops nearby too.'

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The store will complete a set of retail units in close proximity, including Hughes, B&M and Matalan, but also other discount food brand Lidl. However, Mr Kay said the decision to move in to the unit wasn't driven by competition with any other retailer.

'We're always on the look out at all times for new sites to expand to,' he said.

One or two experienced employees will transfer to the new Great Yarmouth store to begin with to get things off the ground, but the new addition will also see 10 to 12 new jobs created in the area.

The new store will open at 8am on Friday, November 27, when Mr Kay said: 'We will be delighted to welcome our customers, and things will be completely business as usual.'