The world’s best virtual football manager wins Norwich City Legends experience
- Credit: Archant
He has managed some of Europe's top football clubs, working with talent such as Gerard Pique and Andrés Iniesta.
But despite his numerous cup and league achievements, chances are you will have never heard of him.
That is because until now, Daniel Fry's successes have been confined to the digital world of Football Manager.
But next month that will all change.
The 35-year-old was crowned champion of the video game's first-ever international e-sport competition in Birmingham on April 2.
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And as part of his prize, he will get his first real taste of management experience as Norwich City Legends take on Inter Forever on May 20.
Taking place at Carrow Road, he will learn what it takes to be a true football manager in what the club says is a 'money-can't-buy' experience.
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Mr Fry, from Huntingdon, said: 'I'm really excited for it. I've never experienced anything like this before.'
The Patisserie Valerie store manager won the prize by going head-to-head with 63 of the world's best Football Manager players at the NEC.
He also won a cheque for £15,000.
The e-sports competition saw each participant receive a random assortment of players, who were all similar in ability.
Competitors then had 30 minutes to review their squad and create tactics for the match.
Mr Fry was in charge of players including Gianluigi Donnarumma, Gerard Pique and Ilkay Gundogan for the final on Easter Monday.
He used a counter attacking 4-2-4 formation against his opponent, whose squad featured the likes of Gonzalo Higuain and Pierre-Emerick Aubameyang.
'The game was very difficult,' Mr Fry said. 'I soaked up a lot of pressure and needed a performance from my keeper.
'But I got two counter goals and held on.'
The Arsenal fan said he has played the game since 1995 and enjoys taking underdog teams to the top.
'I've also played as Norwich quite a few times as my best mate is a fan,' he said.
Mr Fry's prize will see him sit down with City legend Bryan Gunn and talk about the legends team.
He will also be in the dressing room with the squad prior to kick off, and walk out with both teams.