Firefighters were called to tackle a large blaze at a Norwich store and quickly managed to get it under control.

Eastern Daily Press: Fire at McColl's shop on Colman Road.Picture: ANTONY KELLYFire at McColl's shop on Colman Road.Picture: ANTONY KELLY (Image: Archant Norfolk 2016)

Four crews were sent to McColl's, in Colman Road, after the fire started at about 7.40pm this evening. An electrical fault is suspected to have been the cause.

Fire crews from Earlham, Carrow, Sprowston and Hingham were sent to the incident.

Watch Manager David Peacock, from North Earlham Fire Station, said: 'There was quite a large fire in the shop. When we arrived the main shop floor was well alight. We immediately put crews in there with breathing apparatus and we extinguished the fire.'

Firefighters used hose reel jets to put out the fire and Mr Peacock said it took about 10 minutes to get the fire under control. He said nobody was believed to have been injured in the fire and that everybody was out of the building when the firefighters arrived on scene.

Eastern Daily Press: Fire at McColl's shop on Colman Road.Picture: ANTONY KELLYFire at McColl's shop on Colman Road.Picture: ANTONY KELLY (Image: Archant Norfolk 2016)

He added: 'Fortunately when we got here everybody was out of the shop and the man who lives in the maisonette was out as well.'

He said that the incident had initially been reported as a wine chiller that was smoking and that the fire was not believed to be suspicious. 'It looks as though it was an electrical fault but the fire investigation team will confirm that,' he said.

The East of England Ambulance Service and the police also attended the incident, with traffic being diverted away from the scene.