A blazing sunset sparked a real life fire alert.
Firefighters rushed to the Duke's Head Hotel in the Tuesday Market Place in King's Lynn to reports of a fire.
But when the fire service arrived at the scene it turned out to be a false alarm.
A spokesman for Norfolk Fire and Rescue Service said two fire engines were sent to the scene at around 3.31pm this afternoon.
Staff and guests were evacuated from the building and onlookers gathered to watch the commotion unfold.
The front of the hotel was cordoned off as firefighters went in to investigate.
But the incident was declared a false alarm within ten minutes after they did not detect a fire.
A fire service spokesman added that someone had called after they saw steam, coming from what may have been a vent, as well as the sun setting and mistakenly believed it was a fire.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here