A sprinkling of fairytale magic, mixed in with a host of festive songs, spread plenty of Christmas cheer across Lowestoft.

Eastern Daily Press: The fairytale parade in Lowestoft town centre on December 10, 2016. Centre, Jeremy Edwards plays Gaston im Beauty and the Beast. Pictures: MICK HOWESThe fairytale parade in Lowestoft town centre on December 10, 2016. Centre, Jeremy Edwards plays Gaston im Beauty and the Beast. Pictures: MICK HOWES (Image: Archant)

Festivities in the town centre attracted the crowds with a fairytale panto parade on Saturday before music and dance enchanted audiences to a rock around the Christmas tree event on Sunday.

Eastern Daily Press: The fairytale parade in Lowestoft town centre on December 10, 2016. Staff from M&S in Lowestoft dress for the occasion. Pictures: MICK HOWESThe fairytale parade in Lowestoft town centre on December 10, 2016. Staff from M&S in Lowestoft dress for the occasion. Pictures: MICK HOWES (Image: Archant)

Thousands of shoppers turned out in Lowestoft town centre over the weekend to enjoy events organised by Lowestoft Vision, which is part of the Suffolk Chamber of Commerce in Lowestoft and Waveney.

Eastern Daily Press: The fairytale parade in Lowestoft town centre on December 10, 2016. Staff from Suffolk Libraries in Lowestoft dress for the occasion.Pictures: MICK HOWESThe fairytale parade in Lowestoft town centre on December 10, 2016. Staff from Suffolk Libraries in Lowestoft dress for the occasion.Pictures: MICK HOWES (Image: Archant)

Crowds lined up throughout the town centre on Saturday for the annual Fairytale parade, which saw the cast of the Marina Theatre's pantomime Beauty and the Beast turning out to wave to the crowds.

Eastern Daily Press: Music and dance at the Rock Around The Christmas Tree event in Lowestoft town centre. Cantors Theatre School. Pictures: MICK HOWESMusic and dance at the Rock Around The Christmas Tree event in Lowestoft town centre. Cantors Theatre School. Pictures: MICK HOWES (Image: Archant)

The parade was led by the Southwold and Reydon Corps of Drums and followed by Santa, as the cast of the Lowestoft Players panto Snow White and a number of retailers joined in the fun and handed out treats to shoppers.

Eastern Daily Press: Performances at the Rock Around The Christmas Tree event in Lowestoft town centre. Lowestoft Signing choir. Pictures: MICK HOWESPerformances at the Rock Around The Christmas Tree event in Lowestoft town centre. Lowestoft Signing choir. Pictures: MICK HOWES (Image: Archant)

Also on Saturday, the Salvation Army band performed in the Britten Centre, while shoppers were given a helping hand from Christians Together in Lowestoft and District, as a free gift wrapping service was run in the town centre.

Festive songs echoed out around the Christmas tree on Sunday, with performances from Lowestoft Signing Choir, Cantors Theatre School, Lowestoft Longshoreman, the cast of the Marina Theatre's Beauty and the Beast and the DPA show choir.

Darren Newman, Lowestoft Vision Manager, said: 'There was a fantastic atmosphere in the town on Saturday for the parade and we would like to thank all of those who took part and especially to John Grose for kindly providing the car for Beauty and the Beast's Belle and Santa.

'On Sunday is was great to see local talent perform in the town and we are really grateful to all those involved.'