Festive elf gives Norwich bride a free wedding dress as an early Christmas present

A mischievous elf has been bringing lots of festive fun to La Belle Angele Bridalwear, in Bridewell

A mischievous elf has been bringing lots of festive fun to La Belle Angele Bridalwear, in Bridewell Alley, Norwich. Photo: Emma Knights - Credit: Emma Knights

A mischievous elf has been bringing lots of festive fun to a Norwich bridalwear shop.

A mischievous elf has been bringing lots of festive fun to La Belle Angele Bridalwear, in Bridewell

A mischievous elf has been bringing lots of festive fun to La Belle Angele Bridalwear, in Bridewell Alley, Norwich. Photo: Emma Knights - Credit: Emma Knights

For 12 days this month the colourful character has been spotted in various spots around La Belle Angele Bridalwear, in Bridewell Alley, and on the store's social media.

And on Saturday he gave one bride-to-be the perfect early Christmas present - a free wedding dress.

The elf announced via Facebook on Friday that the first customer to visit the store on Saturday at 9.30am would win a size 12 Benjamin Roberts wedding gown. The lucky winner was Kirby Walsh who queued up from 7am on Saturday.

Mother and daughter Melanie and Kirsty Fletcher, who run La Belle Angele Bridalwear, came up with the idea for all the elf antics. Kirsty said: 'It's given us lots of fun throughout December and now one lucky bride had got her dress for next year.'

A mischievous elf has been bringing lots of festive fun to La Belle Angele Bridalwear, in Bridewell

A mischievous elf has been bringing lots of festive fun to La Belle Angele Bridalwear, in Bridewell Alley, Norwich. Photo: Emma Knights - Credit: Emma Knights


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La Belle Angele Bridalwear will close for Christmas on Wednesday.

A mischievous elf has been bringing lots of festive fun to La Belle Angele Bridalwear, in Bridewell

A mischievous elf has been bringing lots of festive fun to La Belle Angele Bridalwear, in Bridewell Alley, Norwich. Photo: Emma Knights - Credit: Emma Knights

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