A confectionary company in Fakenham has produced an iconic chocolate collection for this year's Easter range at Marks & Spencer.

Eastern Daily Press: Alfie Bunny is another of Hillerton's new characters featured in M&S' Easter collection, Picture: Marks & SpencerAlfie Bunny is another of Hillerton's new characters featured in M&S' Easter collection, Picture: Marks & Spencer (Image: Archant)

Kinnerton is continuing its 25 year partnership with M&S with a range that features Disney's Frozen Arendelle Castle and Star Wars, alongside new and exclusive characters, such as Bendy Bob and the popular Alfie Bunny.

Alfie had been in development for over a year and is the result of creative collaboration between the two companies.

Zoe Kaill, Kinnerton's seasonal innovations manager for M&S, said: 'We anticipate Alfie will be a great seller this year. Not only is he adorable, but he is delicious and made with signature M&S milk chocolate. Alfie demonstrates the creativity and care that goes into all of our products from first concept to final technical touches. We always seek to craft unique designs that taste amazing and look visually stunning.'

Eastern Daily Press: Kinnerton's Bendy Bob character features as part of the M&S Easter range. Picture: Marks & SpencerKinnerton's Bendy Bob character features as part of the M&S Easter range. Picture: Marks & Spencer (Image: Archant)