Exclusive Emma Bridgewater bags will boost East Anglia’s Children’s Hospices

PUBLISHED: 10:22 10 October 2015 | UPDATED: 11:32 10 October 2015

Emma Bridgewater bags to be sold in Waitrose

Emma Bridgewater bags to be sold in Waitrose


Two exclusive bags created by British designer Emma Bridgewater will be sold in Waitrose stores to raise money for East Anglia’s Children’s Hospices (EACH).

Emma Bridgewater bags to be sold in WaitroseEmma Bridgewater bags to be sold in Waitrose

Money made from the renowned pottery designer’s colourful jute bags will help the charity’s nook appeal, which aims to improve children’s care and build a £10m purpose-built hospice in Norfolk.

The nook will be set in a woodland area on a five-acre site in Framingham Earl, near Norwich.

The two nature-inspired accessories will be sold in Waitrose stores across the country from Thursday, October 22 and cost £5 each.

From every one sold, 50p will go to EACH. The bags are expected to raise £50,000 and help the appeal towards its £10m target.

Last year Miss Bridgewater designed floral and insect detailed mugs for the charity which raised more than £36,000.

Graham Butland, EACH chief executive, said: “We’re absolutely delighted with the fantastic support we continue to receive from 
Emma Bridgewater, and now with Waitrose on board, the relationship just continues to go from strength to strength.

“We’re rapidly outgrowing our Norfolk hospice in Quidenham which is not designed or equipped in the way our two hospices which support families in Cambridgeshire, Suffolk and Essex are.”

The EACH and Emma Bridgewater collaboration was encouraged by the charity’s royal patron, the Duchess of Cambridge who was also involved in the mugs’ design process.

Miss Bridgewater said: “It’s always exciting to see a design which started on a mug brought to life on another product, so when we were asked to design two bags for Waitrose we jumped at the chance.

“Fifty pence from each bag sold goes straight to the charity’s nook appeal, so don’t choose between the two, buy both!”

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