A former policeman who was forced to quit after a motorcycle crash is spearheading an awareness campaign urging drivers to pay extra attention to bikers.
Graham Butcher was travelling to work in King's Lynn when the driver of an agricultural vehicle, who had failed to see him, pulled out in front of him on the A10 at South Runcton, on March 28, 2012.
Mr Butcher's bike went into the side of the vehicle and he broke his left foot, left shoulder and ankle. His knee also had to be rebuilt, and he was forced to take early retirement from the police force.
Despite his injuries, the 33-year-old, from Beachamwell, has not allowed it to dampen his passion and enthusiasm for riding.
He said: 'I spent two weeks initially in hospital, and it was a six-month recovery. I cannot run or jump now because of my injuries.
'I'm delighted to front this campaign. From a motorcyclist's point of view, I hope to raise awareness to make sure bikers can be seen properly.
'And I hope its impact ensures that something positive comes out of my own accident and the difficult recovery period that followed.'
The father of three children, Evan, five, Ike, two, and Drew, two months, had just finished his sergeant's qualifications at the time of the crash, and had always wanted to be in the police force.
He was a police officer for 14 years, with seven years spent in West Yorkshire, two in western Australia, and five in west Norfolk.
As part of the #canyouseemenow campaign, Mr Butcher underwent six hours of studio-based painting to create the illusion of invisibility for a high impact image featuring himself on a motorcycle at a road junction.
Visibility is still believed to be one of the leading causes of motorcycle road accidents, and it's hoped the picture and campaign will serve as a reminder to motorists to pay extra attention to trying to see bikers as the summer riding season begins.
He is spearheading the campaign on behalf of personal injury solicitors, Minster Law.
Mr Butcher is now working as a part-time hot tub engineer at Center Parcs at Elveden, near Thetford.
•Do you think road safety campaigns need to be hard-hitting? Email david.bale2@archant.co.uk
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here