Sun-worshippers are out in numbers today as East Anglia enjoys one of the hottest days of the year so far.
Temperatures are set to reach up to 28 degrees Celsius in some parts of the region.
And coastal communities are anticipating a tourism boost over the Bank Holiday weekend as many visitors flock to the coast.
However, weather forecasters are advising everyone to enjoy it while they can as there is a chance of thunderstorms on Sunday.
Louise O'Shea, who runs the beach cafe at West Runton on the North Norfolk coast, said: 'We have been very busy here over the last few days with the lovely weather. This weekend is always as busy one for us as it's followed by half term.
'The staff are all geared up for a hectic few days and we are all looking forward to our first weekend/bank holiday as a Blue Flag beach.'
No other district in the country has more Blue Flag beaches than North Norfolk. The international quality mark recognises their high standards of cleanliness and safety, as well as the water quality.
And it is hoped the latest awards could attract even more visitors to the area, with the number of people visiting the District's beaches rising from 100,000 a year to 400,000 since they were first awarded.
Operators in Hunstanton were hopeful the recent sunny weather would continue into the half-term break next week.
Colleen Roper, manager of the seaside town's Rainbow Park amusement and theme park, opened for the first time this season on Saturday.
She said: 'We're planning to open all week, so fingers crossed that weather stays good.
'If the weather is good it makes all the difference to a seaside result like Hunstanton - it's a family resort and we see families returning year on year, which is wonderful.'
In Lowestoft, the 1940s Festival Weekend is under way – with visitors transported back to the 1940s with a host of entertainment, re-enactments, fancy dress, vintage vehicles and fun for all the family.
Danny Steel, chairman of Lowestoft Vision – who are hosting the event throughout Lowestoft town centre from 10am to 5pm today and 11am to 3pm tomorrow – said: 'It has been a busy start, and the message is very much come down and see what Lowestoft has to offer.
'Come down and enjoy the weather and entertainment with us.'
But just when it looked like summer had well and truly arrived, with sun-drenched shores and cloudless skies over Suffolk and Norfolk this morning, brief showers of rain threatened to dampen the spirits.
With dark clouds looming in the skies over Lowestoft and cooler conditions, beach-goers were forced to run for temporary cover at about 11.45am today (Saturday).
On the town's streets, people went from taking leisurely strolls in heat of around 23C and enjoying the entertainment and displays at the Lowestoft 1940s festival weekend, to sheltering for cover after the brief rain shower.
But no sooner had it arrived, the rain quickly disappeared as cloudless skies and sunshine soon returned – with the crowds flocking to the beaches and town centre.
With the skies threatening a major downpour, a brief thunderstorm was also reported in Horsford.
We are inviting readers to send us photographs of themselves enjoying the sunshine on Twitter using the hashtag #MyNorfolkWeekend Alternatively, email: ally.mcgilvray@archant.co.uk
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