Witnesses are being urged to come forward after a cyclist suffered serious injuries following a collision in Loddon on Friday.

The incident happened at about 4.25pm on Bridge Street at the junction with George Lane when a red Renault Megane and a man riding a black Boardman cycle were involved in the collision.

The cyclist, aged in his 50s, suffered serious injuries and police are keen to hear from anyone who may have witnessed the collision.

Anyone with information should contact PC Greg Prowting at Wymondham Roads Policing on 101.