A second motorcyclist was killed on Norfolk's roads in a week yesterday after colliding with a car near Harleston.

A second motorcyclist was killed on Norfolk's roads in a week yesterday after colliding with a car near Harleston.

The 22-year-old was pronounced dead at the scene after his blue and white Yamaha motorbike collided with a yellow sports car in Low Road, Alburgh, at 7.50am. The car driver was not injured.

He was the fourth motorcyclist to be involved in a serious collision since the police launched a two-week road safety campaign last Thursday and the second to die.

Insp Jeff Anderson, who launched the campaign last week said that, following the unusually large number of serious incidents recently, the campaign would now be stepped up over the bank holiday weekend.

He said: “My thoughts and sympathies go out to all the families who have been affected by the collisions this week but I am now duty-bound to take this opportunity to raise awareness and to urge motorcyclists to slow down.

“We have stopped more than 50 separate motorbikes since we started this campaign. Two were stopped in separate incidents travelling at 95mph and 125mph and we know that speed was a contributory factor in this morning's incident.

“Whilst the vast majority of motorcycle riders use their vehicles within the law; a minority abuse it. We all see these irresponsible riders every day of the week.

“There are of course those motorcycle users who are involved in road traffic collisions through no fault of their own - this is because other road users in cars, vans and lorries do not see them. So the safety message is aimed at all road users.”

More than 60 motorcyclists have been injured in road traffic collisions in Norwich, Broadland and south Norfolk since January 1 this year.

In 2006 nine motorcyclists died and 427 were seriously on the county's roads. And in 2005 eight died and 455 were seriously injured. So far this year there have been four deaths in the county.

Officers will be concentrating their efforts into promoting road safety amongst all motorcyclists. This will include stop checks for driving documents and to detect any offences that may be apparent. However, the main message will be one of road safety.

Anyone with any information about this morning's collision or who saw either vehicle prior to it should contact PC James Strivens-Coupe on 0845 456 4567.