A major land and air search was launched with the support of a helicopter, sniffer dog and coastguard teams.
There were dramatic scenes in Cromer this afternoon (Sunday) as police launched a major land and air search for a missing person.
Emergency services gathered in the private car park next to the town's Cliftonville Hotel to co-ordinate the operation.
Up to ten police vehicles, including two vans, and a Coastguard truck were involved in the search, with a noticeable police presence in both Cromer and neighbouring Sheringham town centres.
A police sergeant on the scene confirmed they were searching for a missing man as part of a county-wide operation - leading some to speculate that it may be linked to the search for missing RAF Honington serviceman Corrie McKeague.
However, no other details have been made available.
Commenting on the story on the North Norfolk News Facebook page, Poppy Jeanie Carr said: 'I wonder if they are looking for Corrie as it says it's a countrywide operation? He went missing on the Norfolk Suffolk border around 11 weeks ago but searches have ramped up this weekend.'
We are hearing unconfirmed reports this evening that police have found the person they were looking for, it was not Corrie McKeague, and they are 'leaving him to his own devices'.
We are awaiting a response from Norfolk Constabulary.
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