A coach taking 71 passengers back from a day trip to Great Yarmouth caught fire on the A11 near Wymondham.
The blaze, which began at the back of the vehicle, started at about 5.45pm on the south-bound carriageway.
The coach was operated by the Luton-based Three Star Coaches company, whose managing director Colin Dudley said no-one was hurt, and the passengers were now on their way back to Luton.
The blaze brought traffic on both carriageways of the main road to a standstill for a period. At 7.25pm, Norfolk police tweeted that one carriageway had re-opened.
Steve Smith, who saw the fire, said: 'That bus was well alight. I was coming northbound. I could just see a big plume of smoke. The back end of the bus was well alight by the time I got to it, and I think the emergency services were five to 10 minutes away from it.
'The traffic has stopped well behind the bus.
'There was no panic, so I would not suggest anyone was still on the bus.'
A fire service spokesman said two crews of firefighters, from Attleborough and Hingham, were sent to the scene, as well as a water carrier from Hethersett.
An officer was also sent, but by 7pm had left the scene.
Did you see what happened, or have any photos? Email martin.george@archant.co.uk or phone 01603 772468.
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