There were smiles on the faces of hundreds of children when they each received a gift donated through KLFM's Christmas Toy Appeal.
This year, the radio station KLFM collected a total of 1,750 gifts donated by residents in west Norfolk and the Fens.
Community organisations, including local brownie and scout groups, also volunteered their time to wrap each Christmas gift for a child to open.
These were then delivered to families facing tough times over the festive season.
Among the long list of recipients were patients at the Roxburgh Children's Centre at the Queen Elizabeth Hospital in King's Lynn and youngsters at the Oasis Community Centre in Wisbech.
Simon Rowe, KLFM breakfast show presenter, said: 'We've estimated that the value of these toys must be at least £12,000.
'That's an incredible amount and thank you to everyone who has helped make this happen.'
He added: 'Whether you donated a gift or helped us wrap them – you have helped a child have a magical Christmas this year.'
Chris Stevens, manager of the Oasis Community Centre in Wisbech, said the majority of the gifts supported a larger appeal being coordinated by the Salvation Army.
She said: 'The majority of gifts donated were also linked with food parcels and distributed to families in need this Christmas. Everyone was blown away with the presents.'
- Is your organisation planning any fundraising events for 2016? Email louise.hepburn@archant.co.uk.
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