Trust.
For this newspaper and our website it is everything. Lose the trust of the reader and you really have very little left.
It's something we talk to our journalists about on an almost daily basis.
Have they checked and double checked sources? Is the information wholly accurate? Have we provided enough balance and context? Does the person who's telling us that information have their own agenda to push?
These are just some of the questions any self-respecting journalist should be asking on every story they tackle.
Of course we don't always get it right, at times our standards slip. My team and I are human just like everyone else.
It can also be harder to win trust in today's society when people's opinions are not only polarised like never before but also so vociferously made, often across their social media channel of choice.
But it is something we take seriously. So when we recently launched our reader's survey to get a feel for what you like or dislike about our journalism, a question about trust had to be included.
The results were pleasing to see and I'm happy to share them with you as part of the pledge made last week to talk you through some of the changes you'll see with your EDP coverage over the next few weeks and months - and the reasons behind them.
https://www.edp24.co.uk/news/eastern-daily-press-change-after-pandemic-8300366
Of the 3,000 EDP readers who took part in our survey earlier this year, 89pc said they trusted what they read within our newspaper and online.
A further 5pc said they generally did, while another 5pc said they didn't.
I was pleased with those results - but would love to work towards tackling the remaining 10 or 11pc who are yet to be convinced.
As I said last week, the survey has been a fantastic tool to help us make decisions about our content, what works - and what doesn't.
It's not a foolproof tool, but having some 3,000 opinions to call upon is a fantastic resource for us to use.
With that in mind we made our first significant change to our coverage within last Saturday's EDP by replacing our two Saturday supplements, namely Heaven and Weekend, with just one.
Our feedback, both in the survey and from general day-to-day conversations, was that while Weekend, with it's plethora of local features, featuring local people, was one of the most popular things we publish, Heaven was less so.
With that in mind, our new 72-page Weekend supplement still features the very best of those two products, including TV, puzzles, walks, local history and more - but now includes much more Norfolk and Waveney focused content, including a weekly big interview, more of a focus on local getaways and several other new local features.
I'm already incredibly proud of our Saturday edition of the EDP, and it remains a weekend staple in thousands of households.
Hopefully these changes will improve even further your enjoyment of the product.
* If you'd like to give me feedback about what you like and don't like about the EDP please feel free to email me david.powles@archant.co.uk
Send us your stories
As part of our ongoing improvements we have set up a dedicated new curation team committed to making it even easier for your stories and achievements to be heard and recognised.
We want to champion your community, ensure your voice is heard and for you to use the pages of the newspaper to shout about the things that are important to you.
Our new team will be tasked with working alongside the public to tell stories that matter to you, your friends and family and your community.
Do you have a passion for something you would like to express in an opinion column? Or a photograph of a community occasion you would like to share? Are you involved in a sports team or club and would like to share their achievements? Or are you a local historian looking to celebrate your community’s past? We would like to hear from you.
If you have something you would like to share with us, or if you would like to discuss further, please get in touch. You can email norfolkcontributors@archant.co.uk.
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