A pub commended by Norfolk Camra saw its fame spread worldwide over the weekend when Lord Sugar praised it in a message to 2,230,000 followers on Twitter.

The business tycoon and front man of The Apprentice series sent a message on Saturday describing the Dabbling Duck in Great Massingham as 'great'.

His tweet read: 'I have flown today to a disused RAF airfield in Norfolk, Gt Massingham, walked through a field. Now having lunch in great pub Dabbling Duck.'

Mark Orton, who was working at the 2011 Camra Norfolk pub of the year when he arrived, declined to give details of Lord Sugar's visit, but said the publicity was 'nice', and added that the pub had a number of customers who flew into the airfield.

A day later, Lord Sugar's message had been re-tweeted by 95 people, while another 35 Twitter users had flagged it up as a favourite.

Although the pub has been posting messages on Twitter since July 5, it has not itself re-tweeted the message from its famous patron.

However, one user did ask Lord Sugar: 'are you planning to cycle back to St. Tropez to burn off all those delicious Dabbling Duck pub lunch calories?' She did not receive a reply.

martin.george@archant.co.uk