Businesses have a duty to support charitable initiatives like the Wayland Show – according to a Watton businessman whose company will continue its financial support for the event this year.

Abel Homes, based on the Neaton Business Park in Watton, has renewed its sponsorship for this summer's show, which relies on business support to help cover its annual £130,000 running costs. Any profits are distributed to local good causes.

Abel Homes chairman Tony Abel said: 'I have lived and worked in and around Watton all my life, and even went to school within sight of the Wayland showground, and I think it's important for local businesses to support events such as the Wayland Show.

'I believe that when you are a local business operating within a community, you have a duty to support local charity-based initiatives. We are delighted once again to be involved with the show, and I would urge other local businesses to follow our lead.'

Show president Kevin Bowes said: 'We are very grateful to Abel Homes for their continued support of the show. If we didn't have our sponsors, we wouldn't have our show, it is as simple as that.

'It is more important than ever to educate people about where their food comes from, and events like the Wayland Show play an important part in doing that. The more sponsors we can find, the better we can make the show for everybody.'

The Wayland Show is one of the oldest agricultural shows in the country, attracting about 15,000 people each year to the showground on the edge of Watton to enjoy livestock competitions, shopping stands and Grand Ring family entertainment.

This year's event takes place on Sunday, August 6. For more details, click here.