The success of the Norwich Lanes in the Great British High Street awards has been welcomed by businesses in the eclectic independent shopping quarter who say the accolade is not only well deserved, but will help bring more people to both the area and the city.

The Norwich Lanes triumphed in the city category of the national awards competition which celebrates the achievements of local people in making their high streets great places to live, work and shop.

The Lanes, a series of medieval streets, alleyways and open spaces, which boasts more than 300 independent retailers, cafés and bars, was one of seven winners selected by judges across a range of categories for its ability to innovate, collaborate and adapt to changing consumer habits.

Carl Forder, 46, owner of Pottergate Pantry Takeaway, which has been in the Lanes for more than 31 years, was delighted with the award which he hoped would help bring more people to discover the area.

He said: 'It's going to bring more customers to the area. You can definitely see the streets are getting busier – there's more confidence in retail – it's great to see the independents thriving.

'People are speaking with their feet and coming to the Lanes instead of the bigger department stalls and malls. Its all good for local business. I think people will look at it and see Norwich has got this and so people will come for a weekend break up here.'

Jake Wyatt, 34, manager of Head in the Clouds, another long-established business in the Lanes, thought the award was well deserved. He said: 'We're delighted to be part of the Norwich Lanes which has gone from strength to strength over the past decade.

'This award is a mark of the community spirit which has built up and also of the high quality of independent and creative businesses which are bringing a lot of character and fun to Norwich citizens.'

Samuel Finnie, owner of Finnie's juice bar in the heart of the Lanes, said the award was 'good for business' and also 'excellent for the area'.

The awards, launched by the Future High Street Forum, attracted more than 135 entries from across the UK with seven winners chosen by judges in different categories.

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