A crackdown on fraudulent whiplash claims has contributed to a fall in the cost of motor insurance.

The average price paid by drivers for private comprehensive motor insurance during 2014 was £360.75 – 4pc less than the 2013 average, figures from the Association of British Insurers (ABI) showed. But at £372, the average premium in the last three months of last year was a rise of 1pc on the average figure for the October-December 2013 period.

ABI director of general insurance policy James Dalton said: 'The motor insurance market remains highly competitive, with insurers delivering on their commitment to pass on savings to customers following the introduction of reforms to the civil justice system.'

But Rob Townend, global claims strategy and innovation director at Aviva, said more can be done to cut the cost of whiplash claims.

'Although motor insurance is moderately down on the last year, we believe that more can be done to substantially bring motor rates down for the long term,' he added.

'As we are starting to see rates begin to increase, now is the time for the government to consider meaningful action to reduce the number and cost of whiplash claims.

'For example, Aviva believes that treating short-term whiplash injuries with rehabilitation instead of cash will cut motor premiums by an additional £32. By treating minor whiplash with care, not cash, we can ensure those with genuine injuries receive the treatment they deserve, while cutting motor insurance premiums for the UK's motorists.'